The use of email marketing has been essential to online business success for the last two decades or so. The debate about email marketing and its effectiveness has also been going on for some time. Have the rumors of the death of email marketing been greatly exaggerated? We will address this issue in this post.
The value of an email list
Over the years online business ‘gurus’ have built lists of hundreds of thousands of email addresses. This resulted in their ability to make literally millions of dollars online and specifically in the area of affiliate marketing. Having an email list acting as an asset to their business allowed them to promote products that someone else created and/or to create their own digital products to promote to their list. Most of the successful online entrepreneurs will insist that the ‘money is in the list’. But is it?